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Are Banner Ads Worth Trying?
Banner ads used to be all the rage when the Internet first
started to really take off in the world of the consumer.
There used to be quite a wide variety of banner ads ranging
from the basic ones with just a line of text and a link
below to all kinds of fancy ones with animation and text
and even drop down boxes. But as email and search engine
marketing began to evolve and develop, banner ads began to
fade from the Internet marketing arena. Although banner ads
have very much declined in use of recent years , they do
offer advertisers an inexpensive medium to increase the
overall exposure of the business and services. Here are a
few tips to help you build effective banner ads:
The most important aspect of any ad is a call for action.
A simple "click now" will work but you want to add a little
more incentive. Instead, try saying "click now to receive
your discount". This is still fairly simple but it not
only prompts action, it provides motivation to the reader to
take action.
You need to get to the point by using the minimum amount
of words as possible. Lets be honest, people are not really
inclined to click on banner ads in the first place so in
reality you have only only a second or so to capture the
attention of the reader. You really need to make this very
small window of opportunity count so do not waste valuable
time of long 'wordy' ads. There is not time here for
explanations. You just need to get the person to click on
the ad. The explanations of the service benefits can come
later on the website. The most important job of the banner
ad is to get the viewer there so you have an opportunity
to promote your business in full.
And it really is the benefits that you need to stress.
The features that your business offers can readily be
explained in full detail on your website. In a banner ad,
you need to simply tell people the positive affect that
clicking on the ad will bring to their lives. For example,
if you run a staffing company you may offer resume writing
assistance to applicants. In a banner ad, you may just say
something simple such as, 'For A Great Job Today,
Click Here!'. See the difference? People do not want to
know how they will get a great job or in fact any of the
details. They just want to know that by clicking on your
ad is going to get them a great job. You can then tell
them about your resume writing services in the proper
place where the time issue is not as important.
Banner ads do indeed work. Surprisingly, the most effective
ones are the simplest. They are the static banners with a
simple call to action that conveys some benefit to people
if they click on the link. While you may not want to rely
on banner ads for all of your marketing, there is no doubt
that you will generate traffic and visitors by using it
correctly. And besides, it is one of the least expensive
methods out there in Internet marketing and if it works,
why not use it to the fullest?
Desmond Mantor is the Marketing and Sales Manager for
Have Traffic
a business specializing in producing highly targeted
website traffic for commercial websites. For more details
please visit http://www.havetraffic.com
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